Read this straightforward guide to learn:

How to sleep at night because your web content project is performing
How to figure out how many writers and editors you need
How to avoid common mistakes in managing enterprise web site projects using the S.I.M.P.L.E.^© enterprise web content methodology created by Write2Market, the company behind successful Fortune 500 enterprise content projects
Why Vignette, Interwoven and other CMS systems aren’t foolproof—and how you can minimize your risks when using them
Strategies for proactively managing scope creep and stakeholder concerns

f you’re reading this paper, you’ve probably just embarked on a web site redesign project, and you’ve given some thought to the copy. Congratulations—today, strong content is a distinguisher that Forrester and other analysts recognize as one of the most effective ways you can differentiate your brand online and drive business success. (Bradner 2008)

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