Executive bios shouldn’t be boring

Executive biographies are used in press releases, on websites, or in journalism databases. Many companies feature “about us” sections on their websites, where they showcase the talent of their team. So, executive bios are a good chance to tell visitors about the experience and expertise that their executive team brings to the table. It also lends to a company’s sense of humanity, and shows that they’re not a bunch of nameless people hiding behind contracts and phones.

Why write tight executive bios?

Whereas a resume’s goal is to generate interest for the purpose of producing interviews, the executive bio is designed to give readers a general understanding of an executive’s experience, capability and successes. The bio is not an exhaustive history—it is a selection of highlights and achievements that create an overall “wow” or favorable impression.

This guide gives you the techniques, formats and templates for writing punchy, powerful executives bios in less time than ever before.

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