Writing optimized press releases

While you can still find dim, dull, and deeply expensive releases every day, the fact is, the public relations industry is undergoing a revolution in sophistication about how to approach editors. In the past, press releases were posted through feeds that cost a great deal of money to subscribe to. Just as it has democratized so much else, however, the Internet has now democratized news distribution. This means that editors, reporters, and journalists are more empowered than ever to find the research, the leads, and the news they need to serve their readers.

Writing the perfect press release is different now

Find out what it takes to write a compelling professional release in the new world of social media and online traffic. It’s as important as ever to drive headlines, but now the press release writer has to take into account key words and social media. This easy-to-read guide shows you how to deliver results for your clients in simple-no-nonsense language.

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