The expert approach to business case study writingThe written study is a tangible presentation. It’s a showcase for your clients’ success. Writing a business case study is the kind of professional skill that effectively proves the value of your writing—and it’s one you can charge high dollars for. Case studies earn a minimum of $750 each—and can rise up to $3000 or $4000 for multi-page, multi-interview case studies. Not bad for a few hours’ work . . . Mastering the written studyIn the real world, the written study gives your client an edge. While the combined efforts of many people may have produced a product or service, the written study is the essence of all that work. It’s your job to make the written study or business case a good story—to do the work of others justice and to keep the prospective reader reading. Because you can’t recount the story in real-time, you have to condense and edit appropriately. Our guide to How to Write a Case Study shows you how to separate the dry details from the living meat and find a heartbeat for your written study. Why write a business case study?Just as documenting success is a good strategy for your client, writing a business case study is also a strategic way to build your own career—from supporting your journalistic pieces to building a more substantial marketing portfolio. The skill you develop by writing a business case study is the skill required to interview, report, or adapt any content for useful formats—and it’s a more analytic talent than writing cut lines or marketing copy in general. Find out more about writing a business case study by checking out our guide, How To Write a Case Study.
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